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Post by account_disabled on Dec 2, 2023 3:52:14 GMT -5
Creative strategy Corey Colliton. For example, one of my best financial campaigns featured purchases where people thought their partner was wasting money. Another report shows how much people spend on holiday gifts and how many people go into debt a full year after the holidays. Emotion is one of the drivers of social sharing, so take advantage of it when creating finance-related content. We also heard from Chris Lewis from Customer Strategy Connect with your audience. Readers will often try to measure their financial well-being using financial content marketing campaigns. So providing people with lots of data on potential new norms can help readers connect with Phone Number List your content. People want to read content and be able to imagine themselves in it. How do they compare to the rest of the country, their state, or their age group? Relevance is key for finance-related content. A little healthy competition in sports never hurt anyone, leverage fan bases when creating sports content to get samples from as diverse a fanbase as possible. Writers love pitting fans against each other, and fans take pride in seeing where they rank. Don’t give up on design when developing marketing campaigns about food, says Chris Lewis of Diet Make sure you include good visuals. Everyone eats with their eyes! If the topic you’re creating content for is generally visually appealing, it’s best to take advantage of this to draw people into your content. Have you ever bought a recipe book without photos of the food? Technology Do you think technology events are just about technology? Think again. Data science expert Matt Gillespie says technology activities are always cultural and human behavioral activities.
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