Post by account_disabled on Nov 23, 2023 6:21:43 GMT -5
increase the growth of an online brand?Large marketplaces can be considered as the windows of a very important store that guarantee visibility, improved sales, as well as the growth of brand awareness. User reviews play another very important role, as they can encourage the engagement of prospects, which is the segment on which every company
should pay great attention. Selling within a mark Europe Cell Phone Number List etplace means being able to gain consumer trust more easily.Competition on the web is much broader than that of the offline channel. How important is it to study competitors for defining the final pricing strategy?It is necessary to carry out daily benchmark analyzes in order not to miss the strategies of competitors. Some e-tailers,
for example, have studied algorithms to identify discounts on other sites in order to always offer the user the most competitive price, which is why it is always a good idea to analyze the market and the KPIs that characterize it.Shipments are complex to manage in terms of cost. How can we reduce their impact on turnover?By increasing sales, the answer is simple. Unfortunately, some costs cannot be avoided, for example in recent months companies have invested by offering free shipping in order to increase customer engagement to finalize the purchase.
The only possible solution is therefore to identify a strategy to increase sales and reduce the impact of shipping costs on turnover.In the sector in which you operate, has there been any particular initiative in this period?At the moment there is a lot of focus on the evolution of both online and offline payments. In the near future, we will increasingly focus on the deferral of payments or cashback but also on the increase in omnichannel initiatives, such as the setting of in-store appointments. These initiatives will allow us to increase traffic both on e-commerce but also in the store.Today we can buy any product online, all it takes is a simple search and in just a few clicks we can
should pay great attention. Selling within a mark Europe Cell Phone Number List etplace means being able to gain consumer trust more easily.Competition on the web is much broader than that of the offline channel. How important is it to study competitors for defining the final pricing strategy?It is necessary to carry out daily benchmark analyzes in order not to miss the strategies of competitors. Some e-tailers,
for example, have studied algorithms to identify discounts on other sites in order to always offer the user the most competitive price, which is why it is always a good idea to analyze the market and the KPIs that characterize it.Shipments are complex to manage in terms of cost. How can we reduce their impact on turnover?By increasing sales, the answer is simple. Unfortunately, some costs cannot be avoided, for example in recent months companies have invested by offering free shipping in order to increase customer engagement to finalize the purchase.
The only possible solution is therefore to identify a strategy to increase sales and reduce the impact of shipping costs on turnover.In the sector in which you operate, has there been any particular initiative in this period?At the moment there is a lot of focus on the evolution of both online and offline payments. In the near future, we will increasingly focus on the deferral of payments or cashback but also on the increase in omnichannel initiatives, such as the setting of in-store appointments. These initiatives will allow us to increase traffic both on e-commerce but also in the store.Today we can buy any product online, all it takes is a simple search and in just a few clicks we can