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Post by account_disabled on Feb 11, 2024 3:33:52 GMT -5
They decided to allocate of the total advertising budget to this. How to choose an advertising platform and game type One of the most popular game genres is “Match ”, which includes games like “Tetris” and various puzzles. The majority of the audience for this type of game is girls. Having decided on the type of game, we began to select a programmatic platform according to the specified parameters: the ability to launch gamification in the “Match ” game format, presented in banner format, and launch it to a mobile audience. Advantages of banner advertising format No need Antarctica Email List to download. place inside the banner. Mechanics that are familiar to users and do not require learning the rules. Easy to win. Users do not waste a lot of time and mental resources. To set up a banner with gamification, we chose the Hybrid programmatic platform, and here’s why: the platform allows you to develop interactive banners and integrate gamification into them. The Hybrid team independently develops banners; banner sizes are comfortable for playing; Hybrid uses mobile applications in displays that are actively used by the MYBOX target audience; a month after launch, Hybrid provides Brand Lift. How the game mechanics were implemented In the Hybrid platform settings, we selected the types of applications in which advertising will be displayed.
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